An Alluring Concept: Nissan Re-Imagines The Sedan

by Nissan in the News on December 1, 2010

Nissan Ellure Concept image

In addition the taking covers off of the all new Quest minivan and the Murano CrossCabriolet, Nissan unveiled the Ellure Concept at the 2010 LA Auto Show. This stunning sedan embodies Nissan’s new design language and features cues that will be present in future vehicles.

Aside from its modern, sculpted lines, which are reminiscent of Nissan’s Japanese heritage, the Ellure Concept also features a fuel-efficient hybrid drivetrain. Throughout the Ellure’s design, Nissan’s commitment to innovation is apparent. The Ellure wears a “PURE DRIVE” badge, indicating it would be part of Nissan’s range of low CO2/low fuel consumption internal combustion engine or hybrid vehicles.

“When all is said and done, the sedan will always be core to the Nissan product portfolio. Our goal is to rejuvenate the sedan’s attractiveness to buyers who might have migrated to other segments, or who are coming reluctantly into the category,” says Shiro Nakamura, senior vice president and chief creative officer, Nissan Motor Co., Ltd. (NML), who supervised the global design effort. “By respecting its strengths, while recognizing that emotion is as critical as function, Ellure could well be the wave, or more correctly the ‘shock wave,’ of future sedans.”

While not intended as a preview of any upcoming production model, the Ellure Concept nevertheless gives us a glimpse of what’s to come from Nissan. The automaker has always tried to push the boundaries of sedan design, starting with the original Datsun 510 as well as numerous generations of Nissan Maximas, Altimas and Sentras. While Nissan admits that many sedan buyers have gravitated towards coupe and crossover SUV alternatives, the seductive Nissan Ellure Concept is intended to change that trend.

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